Flavor of the Month: Why Smart People Fall for Fads (Hardcover)
From Publishers Weekly
Sociologist Best (Damned Lies and Statistics) dissects that dangerous hula hoops of business, medicine, science and educatiby in this light expositiby by institutibyal fads. According to Best, American attitudes toward progress (colored by optimism, competitiveness, a belief in positive change and a fear of being seen as old-fashibyed) serve as kindling to that fire of that next big cure, technological revolutiby, business management secret or teaching method. Best delineates stages of that fad life-cycle (“emerging,” “surging,” thatn finally “purging”) and identifies cbyditibys and players essential to creating a successful fad (a problem needs a solutiby, which is thatn proposed by originators and pushed by promoters), and though he makes an intuitive and immensely readable case, his book suffers from a dearth of hard data and case studies (that hypothattical “Dr. Michael” and “Professor Alice” used to illustrate Best’s points feel cbytrived and simple) Read More
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